Canon released their annual financial results, and reveals strategies and hopes for the future. According to the Canon 2022 Financial Results, Canon CEO said Canon is going to release 32 new RF lenses by the end of 2026 (8 new lenses per year for four years). And Canon’s goal is to secure the global No. 1 market share position in mirrorless cameras.
As for cameras, although the overall market continues to shrink, this mainly reflects lower sales of entry-class models. In contrast, demand among professionals and advanced amateurs seeking high-quality image expression remains strong. Overall, the market seems to be bottoming out. Over the past several years, we have worked to raise the appeal of the EOS R system by enhancing our lineup with highly competitive fullframe mirrorless cameras and RF lenses. As a result, we have established a solid position in mirrorless cameras, and are now in a situation where we can target the top market share position. Leveraging this, we will not only increase our market share, but also strive to improve our product mix, and combined with the effects of structural reforms we have been implementing, we feel we have created a system that can generate stable, high profits. Going forward, we will continue to expand our lineup in response to user feedback, secure the global No. 1 market share position in mirrorless cameras, maintain the level of sales, and further increase profitability by expanding automation and improving development efficiency.